Calhoun Satellite Communications adopts 10-bit compression

I find this intriguing, and I may not have the best understanding here but doesn't content from remote trucks usually not see significant generational editing or other manipulation before as it is passed through to viewers (which, to my understanding, if were needed would be the only real advantage of using higher sampling or more detailed color space)?

Since SMPTE310 is impressed on that product eventually, and that is 8-bit 4:2:0, what would be the advantage of transporting it as 10-bit 4:2:2? 10-bit words would be eventually truncated to 8-bit, and the extra sub-sampling of chroma would be lost as well.

Is it that the conversion for P2Air would be less destructive, and if so, why? And of course if the content were delivered as 8-bit 4:2:0 MPEG2 in the first place there would probably be no need for significant or destructive conversion.

Otherwise this seems like a case of empty bragging rights with no real advantage being leveraged as an attempt to create a false perception of significant value where none really may exist.

I'm not saying there might not be real value here, I just fail to see where that lies.

Those who might be able to clear this up for me please chime in. Is my cynicism unwarranted?