Charlie Dunn, Senior Vice President of Strategic Accounts, Grass Valley (pictured), says: “We know multiplatform distribution is a reality and OTT may hold promise as a new revenue stream for many broadcast organizations, but there are still distinct challenges that we face entering a relatively untested market."
The BroadcastAsia2013 International Conference returns this June with 120 speakers from 31 countries/regions, its largest ever speaker line-up. More than a hundred case studies will be presented from June 18-21, 2013 at Marina Bay Sands Singapore.
OTT technology will dominate this year’s conference program. Industry leaders from across the globe will share vital insights on where the opportunities lie in harnessing OTT technology, and divulge valuable tips from its widespread adoption in the broadcast industry.
With the rise in mobile devices ownership around the world, consumers are progressively turning to their mobile devices to access content. As the OTT development in Asia is still at its infancy, companies from broadcasters and content providers to device manufacturers are able to embrace the opportunities available to deliver more content to consumers. The OTT video market surpassed $8 billion in 2012 and is expected to cross the $20 billion mark by 2015.
In Singapore, MediaCorp partnered with OTT platform provider, Tvinci to provide multi-screen content through its mobile content service called Toggle as a paid service. Telco operators, such as SingTel and StarHub, are also jumping into the OTT bandwagon by offering consumers the option to watch their favourite content across multiple platforms at their convenience. However, monetization of OTT services may be the greatest challenge which mobile OTT providers will face.
Delegates at the BroadcastAsia2013 International Conference can hear expert views on "Making OTT a Business Reality in Asia," from Seow Yoke Kong, VP Technology Services of Mediacorp and Ido WIesenberg, Co-founder and VP Business Development of Tvinci. In a keynote address, Benjamin Grubbs, APAC Head of Partner Marketing at YouTube will discuss the future of TV and share insights on why OTT is a game-changer. Danny Wilson, President and CEO of Pixelmetrix will elaborate on "Ensuring Effective Delivery of Content through OTT and Multi-Screen."
A half-day interactive OTT workshop, led by Stephen Lee, Business Development Manager of Conax and Ather A. Baig, Senior Manager IP operations of Pakistan Telecommunication, will conclude the conference on day four.
With the increasing convergence of technologies between the telecom and broadcast sectors, attendees will hear from leaders of both industries, who will be speaking across BroadcastAsia2013 International Conference and CommunicAsia2013 Summit on the various aspects of successful OTT deployment, ranging from content creation and delivery to infrastructure and broadband requirements.