Around the globe, many broadcasters face a common problem: how to increase channel count without driving CAPEX and operating expenses through the roof. At the same time, they are grappling with how to manage and distribute their content to new platforms like media tablets and smartphones that are transforming how people consume video.
What is required is an integrated solution that integrates asset organization, control over graphics used to brand channels and playout. Grass Valley’s K2 Smart Playout Center leverages the strengths of IT technology to address each of these essential elements. The K2 TX/MAM server and software simplifies ingest and organization of video, audio and other content components; Channel Composer makes it easy to integrate existing PC and Mac graphics tools with the broadcast workflow for branding; and Cobalt playlist manager provides robust, scalable playout.
This Essential Guide details how K2 Smart Playout Center is the right solution to meet the evolving needs of broadcasters for a flexible playout solution