Mar 17, 2006 8:00 AM, Strategic Content Management e-newsletter
The ICTV technology enables personal mosaics to be assembled by subscriber, operator or programmer choice or via system response to subscriber viewing habits via any digital set top box.
ICTV is demonstrating the first subscriber-customizable video mosaic for navigation this week at the CableLabs Winter Conference in Colorado Springs.
ICTV’s mosaic solution, the initial result of its recent merger with Switched Media, enables cable system operators, programmers and integrators to deploy the video industry’s first interactive multichannel mosaics that can be aligned to reflect individual subscribers’ viewing preferences.
In addition to providing live video from and navigation through multiple channels simultaneously, the ICTV technology enables personal mosaics to be assembled by subscriber, operator or programmer choice or via system response to subscriber viewing habits, all on any digital set-top box, the company said.
The demonstration includes compilation of six live video feeds from a large group of channels, navigation and channel selection via the mosaic and insertion of new favorites into the mosaic to meet changes in viewing needs.
ICTV is also demonstrating the capability of blending interactive elements, including targeted advertising, within the mosaic screens.
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