May 19, 2006 8:00 AM, Strategic Content Management e-newsletter
NBC, eager to improve its ratings and advertising sales, is counting on digital media as much as television for a comeback in the 2006-2007 season.
At this week's upfront presentation in New York City, NBC made it clear it's ready to sell commercial time on a variety of platforms. Jeff Zucker, chief executive at the NBC Universal Television Group, said that content will no longer be distributed solely to the TV screen. NBC has “put a ton of thought and a ton of effort into the digital world,” Zucker told marketers and advertising agency executives. “We want to be your digital partner.”
Among them are a broadband comedy channel (dotcomedy.com), offering computer users archives of shows like “Leave It to Beaver” and a chance to create their own content to podcasts; and an animated digital comic book based on characters and plot lines from “Heroes,” a drama series being scheduled for Monday nights.
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
2012 will be the year of mobile DTV. That’s the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.
Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.
