Mar 17, 2006 8:00 AM, Strategic Content Management e-newsletter
Spending on advertising in podcasts will reach $300 million by 2010 — up from an estimated $80 million last year, says a new report from eMarketer.
The U.S. podcast audience would reach 50 million by 2010 — up from 5 million last year, the report predicted. Though not a mass audience, the report found podcasts hit a valuable one.
“Available data show that 18- to 35-year-olds are more aware of podcasting than other age groups, and that iPod ownership in the United States is skewed toward males, as is awareness of the term ‘podcasting,’” the report said. “An audience of tech-savvy males aged 18 to 35 is extremely attractive to many advertisers.”
The FCC has issued captioning requirements for all online video. Learn how to meet the requirements of the new rules and how to automate the technical process.
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
