IMAKE announces targeted advertising solutions for VOD and SDV
Nov 2, 2007 4:06 PM
IMAKE Software & Services has announced the availability of targeted advertising solutions for advertiser/agencies, content providers, aggregators and service providers. From simple playlist concatenation and keyword and metadata searches to real-time campaign and inventory management, IMAKE's OpenVision suite allows the provider to walk into targeted advertising revenue generation.
OpenVision suite features include:
Geographic targeting, which enables ads to be targeted by geographic region such as DMA or zip code.
Keyword and Metadata Search, allowing Internet targeting in VOD and SDV.
Advertisements can be appended either at the beginning or end of a movie and rotated on a specific time period to keep advertisements or sponsorships current.
Usage tracking of advertisements is achieved by tracking which movies were purchased with specific advertisement placements.
Advanced subscriber targeting, which Enables subscriber profiling to deliver highly targeted ads based on context, usage patterns and frequency.
Ad inventory management, which enables ad sales personnel to know the type and amount of ad inventory to sell.
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