New online features lead to record traffic on WISHTV.com after Super Bowl
Feb 17, 2007 8:00 AM
LIN TV reported that new online features launched on WISHTV.com for the Super Bowl resulted in record-breaking page views and visitors in the days following the championship game. On Super Bowl Sunday and the two days that followed, LIN TV reported nearly 2 million page views, up 600 percent from the 2006 daily average, and 500,000 visitors to WISHTV.com.
LIN TV's Internet VP Robb Richter and WISH-TV's general manager Jeff White teamed up to develop multiplatform products to connect with viewers in the local market. A special section containing news, video, blogs, polling, wallpaper downloads and ticket/travel information was unveiled the day after the Indianapolis Colts won the AFC Championship Game on Jan 21. Another focal point of the site was user-generated content including a photo gallery. WISHTV.com provided daily content updates leading up to the Super Bowl and live streaming of the Colts' triumphant return the day after the Super Bowl.
In addition to breaking online records, WISH-TV set a ratings record in the Indianapolis TV market. Collectively, LIN TV's CBS metered markets, including WIVB-TV in Buffalo, NY; KRQE-TV in Albuquerque, NM; WPRI-TV in Providence, RI; and WISH-TV, outperformed in the 55 metered markets with an average of 44.5/65 compared to the national average of 43.1/63, according to Nielsen.
LIN TV delivers television, digital media and online news operations through 31 owned and operated TV stations in 18 mid-sized markets in the U.S. and Puerto Rico.
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
2012 will be the year of mobile DTV. That’s the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.
Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.
