Fueling HEVC content availability
One of the quickest ways to fuel the availability of HEVC content is to provide systems to consumers. The market needs to quickly develop and release simple and free Windows and Mac software applications that enable consumers to convert personal content into HEVC video. Enabling consumers to reap the benefits of greater compression to streamline video sharing and lower storage costs will not only fuel HEVC content availability but also increase format awareness. In addition, as consumers inevitably look to play back the content beyond the PC, increasing pressure will be placed on CE manufacturers to build in support to their devices.
At the professional end, one of the keys to motivating content owners and distributors to convert their vast premium entertainment catalogs is to make the process as efficient and cost-effective as possible. The ideal encoding systems for this market segment, therefore, need to be highly automated and simplify many of the complex workflow challenges otherwise associated with encoding large libraries of premium entertainment.
Given the rise of digital delivery, new HEVC encoding systems will also need to streamline the preparation of video libraries for digital delivery. Given that different OTT service providers use different streaming formats, an ideal HEVC encoding system would enable the output of a movie in a variety of advanced adaptive formats, such as DivX Plus Streaming, Apple HLS or MPEG-DASH, simultaneously.
Given that quality is paramount to studios, professional HEVC encoding systems also need to offer a quality control workflow that allows editors to fine-tune specific sequences so that consumers see the movie as it was intended by the creator. Again, given that speed is critical, these controls will need to allow segment re-encoding, so that only the content changed would need to be re-encoded rather than the entire title.