Driving device support
Device support will ramp based on the availability of quality software and hardware decoders. The near-term opportunity is to deliver optimized software decoders to build support into personal computers and higher-end mobile devices.
According to a report titled “HEVC Decoding in Consumer Devices,” senior analyst Michelle Abraham from Multimedia Research Group estimated that the number of consumer devices shipped in 2011 and 2012 that could be capable of HEVC playback with a software upgrade totaled around 1.4 billion. More than a billion more are expected to be sold in 2013.
The industry needs to focus on building device support for industries in the best position to move to HEVC and that stand to more immediately recognize the benefits of reduced demand on networks and transmission cost savings. This includes companies involved in providing Internet video streaming services over wired and wireless networks to both tethered and mobile devices.