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Evidence that use of second screens increases exposure to traditional linear TV spot advertising has emerged in the UK....More

With energy efficiency becoming increasingly important and demanding new broadcast technolo­gies with highly specific energy requirements coming online, broadcasters must plan their equip­ment deployments carefully. Of particular concern is the fact that that today’s mainstream broadcast­ing transmitters typically require four to five times the energy they transmit on-air. Several energy conservation technologies have been developed for improving broadcast transmitter efficiency. This white paper discusses the advantages and disadvantages of each....More