Broadcast Engineering Webinar



This is the second of a three-part series on building broadcast and production facilities with IT technology. Part II delves deeper into designing an IT network for A/V applications. An emphasis is included on properly integrating traditional technology with newer IT systems. Students learn how to improve workflow and spped content production with systems and hardware. Issues addressed include IT methods and techniques, flexible workflows and building reliable IT platforms.

Legacy networks were often designed for smaller bandwidth signals. The first step taken when designing such a network was to simply specify the bandwidth according to the global needs of the network. Unfortunately, this solution results in over-provisioning the network, creating additional costs that strip Ethernet/IP studio solutions from much of their cost advantage.

Moreover, bandwidth is not the only QoS concern for the IP studio. Latency and jitter limits are also important. These QoS variables cannot be calculated nor ensured based only on network topology. A mechanism is needed to limit and control the network resources used by the different flows over a constrained network infrastructure. These and other key design issues are covered.

In this webcast, attendees will learn about:

  • Defining mixed IT/video environments
  • Taking advantage of complementary systems
  • Understanding hybrid systems and baseband systems
  • Connectivity issues and solutions
  • Integrating compression effectively into the workflow



  • *Complete all three courses in the series and receive a certificate of participation, upon application.

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    Video on deman is often first perceived as a cable competitive technology. Yet, properly utilized, broadcasters can provide unique and valuable VOD benefits to their over-the-air audiences. This cable expert shows TV stations how to integrate the features of VOD with over-the-air scheduling. Broadcasters benefit from multiple playbacks and commerical exposures, and viewers benefit from being able to personally schedule their favorite programs. This session will help operational personnel better understand cable VOD and how it can increase station visibility and improve viewer numbers.

    With multichannel capability, broadcasters can now provide unique content and do so on a time-shifted basis. Key benefits of VOD include maximizing broadcasts' strengths in local content and the multiplicity of ways to implement new advertising models. The key is integrating cable's strength with the broadcaster's inventory of both programming and advertising.

    In this webcast, attendees will learn about:

  • Leveraging VOD for OTA benefits
  • LRTA: Local Real-Time Acquisition
  • Local news on-demand
  • Effective cross-promotion programs
  • Advertising multiples with DTV
  • Leveraging multichannel into new revenue opportunities
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    Visit the 2009 Webinar page to register for either of these 2009 webinars.

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